New Livery

[c9]

Air Canada will be announcing new livery tomorrow. (that's a new paint job) Here's the new look:



I don't think I like it. But then, I always take a while to warm up to things.

Comments

[ratonil.livejournal.com]

How they can launch a new livery and new uniforms if 18 months ago they were in bankrupcy?.

[c9.livejournal.com]

Because that's what happens when you emerge from bankruptcy protection: you have far less debt, and lower operating costs. It's kind of a rip off. Air Canada managed things poorly, so they went into bankruptcy protection. While there, they forced their unions to renegotiate their contracts, they forced suppliers to give better deals, and they managed to get out of many significant debts entirely. Now they have lower costs, but still a bunch of routes and planes, and major marketshare. Except for the minor detail that Robert Milton is still in charge, they might actually go places now.

I expect them to go back into bankruptcy again, or at least run into major troubles, within the next ten years.