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Feb. 16th, 2004 03:20 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
c9Apparently, I'm unable to use Google effectively to answer my question: what is the full list of weird-o regional McDonald's menu items? But here's some info at least.
From The Economist:
"Though localisation — both in terms of product development and sourcing of raw material — has been a cornerstone of McDonald’s business philosophy worldwide, the success of products like Pizza McPuff, McAloo Tikki, Crispy Chinese burger and Paneer Salsa Wrap in India has caught the fancy of McDonald’s outlets in other countries."
From the McDonald's website:
And the best article, which made me actually hungry for Indian McDonald's, is here:
http://www.media.mcdonalds.com/secured/products/international/maharajamac.html
From The Economist:
"Though localisation — both in terms of product development and sourcing of raw material — has been a cornerstone of McDonald’s business philosophy worldwide, the success of products like Pizza McPuff, McAloo Tikki, Crispy Chinese burger and Paneer Salsa Wrap in India has caught the fancy of McDonald’s outlets in other countries."
From the McDonald's website:
Canada
Cheese, vegetable, pepperoni and deluxe pizza
Uruguay
McHuevo - A hamburger with a poached egg on top
Thailand
Samurai Pork burger - A sandwich marinated with teriyaki sauce
Philippines
McSpaghetti - Pasta in a sauce with frankfurter bits
New Zealand
Kiwiburger - A hamburger with a fried egg and slice of beet
Japan
Chicken Tatsuta - A fried chicken sandwich spiced with soy sauce and ginger
Germany
Frankfurters, beer and a cold four-course meal
And the best article, which made me actually hungry for Indian McDonald's, is here:
http://www.media.mcdonalds.com/secured/products/international/maharajamac.html
- McDonald's worked with its local, Indian partners to adapt the menu to meet local tastes and needs. As the old advertising jingle goes, the "Maharaja Mac" is made of: "two all lamb patties, special sauce, lettuce, cheese pickles, onions on a sesame seed bun." The famous sandwich's main ingredient, beef, was replaced out of respect for the local Hindu population of India.
The changes didn't end with product re-formulations - which also include a specially developed vegetable burger, vegetable nuggets and locally flavored dipping sauces like chili and masala - the commitment required operational changes as well.
Two different menu boards are displayed in each restaurant - green for vegetarian products and purple for non-vegetarian, making it easier for customers to see their options and make their choices. Behind the counter, restaurant kitchens have separate, dedicated preparation areas for the meat and non-meat products - and even crew assigned to the products' cooking have different uniforms to distinguish their roles. These extra steps are taken to assure Indian customers of the wholesomeness of both products and their correct preparation.
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Date: 2004-02-18 04:18 am (UTC)Re:
Date: 2004-02-18 10:57 am (UTC)