(RED)™

Oct. 14th, 2006 02:02 am
c9: (Earth)
[personal profile] c9
This morning I read a headline suggesting that there was some conflict between those fighting against breast cancer and those who were commercializing the fight -- CIBC, for example, with their major promotions of the Run for the Cure, which by their nature are also ads for CIBC. [Are We Getting Pinkwashed?]

I had never thought about that, mostly because I've had the extraordinary luck to not be directly involved in a fight against a disease yet. Responses to the article seem to agree, but I don't know how widespread these feelings are.

This made me consider the (RED) campaign a bit more than I might have. While many, including me, have concerns about commercialization of the world, the simple (too simple?) argument below really resonated with me.



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