Moving ad copy.

[c9]

I just saw an ad for an oil company that actually moved me. I'm a little disturbed by that. But I really like the line:

Don't throw anything away. There is no "away".

The ad was all about their activities around improving the planet, and wasting as little as possible, and so forth. But that headline has a really snappy and meaningful message. I think I'd like that on t-shirts or something.

Comments

[rebelprince26.livejournal.com]

yeah, that's good.

[quillon.livejournal.com]

It's difficult for me to believe that an oil company truly believes that. Is this BP's campaign?

[c9.livejournal.com]

ess h eee double-hockey-sticks. I want to dodge them in Google. :)

(it's hard to phonetically write "h"!)